Step 3: Turn your approach into a tips list or tutorial.
Let's use my example again. I decided that I would describe various uses of autoresponders and how the reader can actually profit from them. What kind of tips list or tutorial could I create?
"How to Generate More Subscribers, Sales and Profits With Automated Follow-Up Messages"
"7 Powerful And Profitable Ways To Use Autoresponders To Skyrocket Your Sales and Subscribers!
"Want to Increase Your Online Profits And Leads? Here are 7 Ways to Do It..."
That's all you need to do. Determine your end result. Decide how to get there with your "useful, but incomplete" approach. And then develop a list, or even a step-by-step tutorial for your article that leads the reader along.
With each new "idea" or "way" or "tip" or "step" or "strategy" that you share, you can further direct the reader towards realizing their need of your upcoming offer, and lay the foundation for them to accept the offer.
Step 4: Expand on each point to build your content.
Here's more of the easy part. Just "fill-in-the-blanks" to complete your article.
Write 1-2 short paragraphs for each of your points. Make them good. Provide quality content. The offer you will soon make will see poor results if your information isn't useful.
Remember, you are trying to presell the reader on the idea that they are going to need your offer. If you don't provide them with quality information that they WANT to begin using immediately, then why will they want to buy what you are promoting?
Light a fire in them. Motivate them. Challenge them. Give them such nuggets of gold that they want to keep mining until they hit the mother lode!
Step 5: Put on the finishing touches with the "five pillars."
There are five things that you should always do to finish up your ezine article. Don't skip any of them. They are all critical...
1. Polish. Re-read your article. Does it provide information that really is "useful" to the reader? And yet leaves them wanting even more? That's what you want. Polish it. Put on the wax and make it shine. It has a very specific purpose -- make certain it has the means to achieve it.
2. Promote. Use your resource box to promote your offer. This is why we've written the article, right? Remember step one? It's time to put it into play. Give the reader what they (hopefully) are wanting...a way to maximize the information you gave them.
3. Proof. Don't do this yourself. Have a trusted friend, relative or co-worker check your article for grammatical and typographical errors. The last thing you want to do is present a poor image after sharing some high quality information.
4. Publish. Zip your new article out to your favorite list of publishers. Submit it to the announcement lists and the ezine directories. Don't forget to publish it yourself in your own newsletter!
5. Profit. If you've covered all the bases that I've mentioned, then profits are almost certain to start coming in when your ezine article is published. You deserve it. Be proud of your accomplishments.
And then start it all over again!
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