Here's a short checklist of things you can do to increase readership, traffic, and overall visibilty on the internet. These things are all must haves if you expect to make money!
Write well and write often
Write what you know and what you like writing about
Stay with your general topic, and be informative
Answer comments kindly and promptly
Never make lame excuses for not updating
Keep your site neat and orderly
Your site should be easy on the eyes and easy to read
Toss out the trash regularly by deleting and blocking spam comments
Use social bookmarking icon links for Reddit, deli.cio.us and Furl and many others
Use Technorati tags on keywords in your posts
Make sure your readers can reach you by email or web form
Don't have more than 2 or 3 posts showing on the front (index) page
Make sure your site loads quickly with no major errors
Frequently check your site in all major browsers for appearance and readability
Leave relevant comments with your return link at other sites
Good content is most important
Don't distract from content with excessive buttons and blinkie ads in sidebar
Use relevant images in posts, don't over do it
Those are the most important ones I can think of at the moment but I'll probably add more in the future.
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